Personalized Mass Media

As pioneers of Innovative Media in India and a category leader, we extensively promote our Personalized Media Vehicles among various demographic profiles - be it competing or non-competing media owners, current and potential clients, Media Watchers, Influencers, Government entities and various Media forums.

We at Axis My India Ltd., genuinely believe that our Media enables Marketers & Brand Owners as well as State and National ministries to overcome the limitations of Mass Media and deliver accountable, measurable and guaranteed media reach at a cost-effective rate. Axis has been proliferating the efficacy of the media and continues its commitment to providing maximum reach for all brands & services.

Come, explore the efficacies of the media through our wide range of media options:


PRODUCT SAMPLING IN RAILWAY COACHES OF LONG-DISTANCE TRAINS

Axis My India, brings to you an exclusive opportunity to get your non edible products sampled inside the railway coaches of long-distance trains. Build Awareness, induce trials, take product feedback, and give them a positive experience to remember about your brand, for when they end this train journey, they will never forget you.

  •   Product Sampling of non-edible items inside the railway coaches of long-distance trains.

  •   Sampling can be done among the passengers travelling in Sleeper class, AC 3 Tier, AC 2 Tier and AC First Class.

  •   Currently available for Central Railway Trains with a total of 36 trains covered. The train names are mentioned below.

  •   In each train, for one side, sampling can be done for around 1000 passengers per day.

  •   So, for a train running daily from both source and destination stations, a total sampling of 60,000 products (1000 x 2 x 30) can be    done in a month. If you do it on all 36 trains, an opportunity to do 2.1 Mn samples a month.

  •   Captive audience with undivided attention.

  •   Prioritize markets basis destination of trains.

  •   Opportunity to do product backchecks.

  •   Trust & Credibility: Indian Railways & Axis My India.

  •   Letter from Railways, confirming the sample distribution.

  •   Additionally, we can arrange for some callbacks to the consumers through our call-center where the client team can be present and listen to some consumer conversations to check if they have received the sample.


LIST OF PRODUCTS WHICH CAN BE SAMPLED:

Shampoo Toothbrush Conditioners Ointments
Detergent Soap Hair Dye Bathing Soap Body Wash
Dish Wash Face Wash Face Cream Digestives
Pen Body Cream Pencil Hair Oil
Notepads Shaving Cream Notebooks Lipsticks
Pamphlets/Stickers Paper Soap Booklets Toothpaste
Handouts Masks Toys Gift Vouchers

HPCL & IOCL Gas Bills

Gas Bill Advertising

Axis offers exclusive advertising space on LPG Gas bills that reaches the nooks & corners of India. Currently, the combined reach of HPCL Gas Bills and IOCL Gas bills is approximately 10.14 Crores.

Electricity Bills

Gas Bill Advertising

Axis offers brands advertising space on Electricity bills of Chhattisgarh, Madhya Pradesh and Telangana with a combined reach of approx. 4.6 Crores (46.64 M) for every billing cycle.


Railway Reservation Tickets

Railway Ticket Advertising

Axis offers prime advertising space on Railway Reservation Tickets for major states covering Central, Western, South Western, Eastern and North Eastern Railway Network among others. The combined reach of these tickets is approx. 2.3 crores (23 M).


Airline Media

Air India Boarding Pass advertising

Axis offers advertising space on Air India Boarding Pass, our National Air carrier that enables you to reach an evolved audience efficiently.