As pioneers of Innovative Media in India and a category leader, we extensively promote our Personalized Media Vehicles among various demographic profiles - be it competing or non-competing media owners, current and potential clients, Media Watchers, Influencers, Government entities and various Media forums.
We at Axis My India Ltd., genuinely believe that our Media enables Marketers & Brand Owners as well as State and National ministries to overcome the limitations of Mass Media and deliver accountable, measurable and guaranteed media reach at a cost-effective rate. Axis has been proliferating the efficacy of the media and continues its commitment to providing maximum reach for all brands & services.
Come, explore the efficacies of the media through our wide range of media options:
Axis My India, brings to you an exclusive opportunity to get your non edible products sampled inside the railway coaches of long-distance trains. Build Awareness, induce trials, take product feedback, and give them a positive experience to remember about your brand, for when they end this train journey, they will never forget you.
Product Sampling of non-edible items inside the railway coaches of long-distance trains.
Sampling can be done among the passengers travelling in Sleeper class, AC 3 Tier, AC 2 Tier and AC First Class.
Currently available for Central Railway Trains with a total of 36 trains covered. The train names are mentioned below.
In each train, for one side, sampling can be done for around 1000 passengers per day.
So, for a train running daily from both source and destination stations, a total sampling of 60,000 products (1000 x 2 x 30) can be done in a month. If you do it on all 36 trains, an opportunity to do 2.1 Mn samples a month.
Captive audience with undivided attention.
Prioritize markets basis destination of trains.
Opportunity to do product backchecks.
Trust & Credibility: Indian Railways & Axis My India.
Letter from Railways, confirming the sample distribution.
Additionally, we can arrange for some callbacks to the consumers through our call-center where the client team can be present and listen to some consumer conversations to check if they have received the sample.
LIST OF PRODUCTS WHICH CAN BE SAMPLED:
|Detergent Soap||Hair Dye||Bathing Soap||Body Wash|
|Dish Wash||Face Wash||Face Cream||Digestives|
|Pen||Body Cream||Pencil||Hair Oil|
Axis offers advertising space on Air India Boarding Pass, our National Air carrier that enables you to reach an evolved audience efficiently.