Advantage
Axis Trust Index brings to the table Voice of Consumer, through an unmatched sample of 1 million respondents, representative of India's diversity in geographical spread, behavior, consumption and socio-cultural habits. A model so unique, it believes in integrating every facet of field work, data collection and analysis in-house, presenting India's Real Insights on a single platform.
41 Consumer Categories across FMCG, Durables, Auto, Insurance, Media, Telecom, BFSI and E-com
Dedicated foot soldiers, capturing voices from 670 districts, 29 states and an unmatched sample of 1 million respondents
Updated data available on a quarterly rolling sample through fully integrated data centers
Robust representation through stratified sampling using the population proportionate approach
Solutions
Consumer Preference
An extract of consumers preference at a Top of Mind(TOM), Spontaneous level providing unbiased and unadulterated mindshare data.
Micro Marketing
An Innovative marketing vehicle providing precision in reaching target markets with brand solutions that provide measureable results.
Custom Solutions
The platform is adaptable to include customized research objectives across geographies and demographic cuts, going well beyond mindshare mapping.
