AXIS MY INDIA - CONNECTING INDIA TO BUILD INDIA.



CONSUMER TRUST INDEX



WHAT WE DO?

Measuring and monitoring consumption behavior is at the heart of CTI. It measures product consumption & brand shifts across 40+ categories, by varied audience segments.

HOW WE DO IT?

Unmatched depth & reliability. Face to face interview across 700+ districts and an unmatched sample of 1 million respondents in a year.

WHAT THIS MEANS FOR YOU?

Beyond market & mind shares no’s, to grow sales, marketers need deep insights to build brand loyalty. CTI helps you to understand your consumers better, so that you can create a winning brand.

WHAT WE DO?


Measuring consumption behavior is at the heart of CTI: It measures product consumption behaviour across 40+ categories & by varied audience segments. It’s deep insights on purchase, usage, loyalty shift & media will help deliver effective marketing decisions.


METRICS TO BE DELIVERED SOME KEY QUESTIONS ANSWERED
MARKET SHARE SCORE What is the Market Share of my Brand at a district level?
BRAND RETENTION SCORE Are my current users loyal to me and would purchase my brand next time as well?
BRAND SHIFT SCORE BY DEMOGRAPHIC & GEOGRAPHIC SEGMENTS If my brand users are not going to purchase me next time, then who are they planning to switch to? Which segments loss is highest?
NET GAIN/LOSS Is my brand going to gain some users or lose in the coming months?
CONSUMPTION BEHAVIOUR PATTERN Consumer behavior across same and other competing & complementary brands and categories
MEDIA HABITS BY PRODUCT CONSUMPTION What are the media habits of my customers?

HOW WE DO IT?


A model so unique, it integrates every facet of field work, data collection and analysis in-house, presenting India's Real Insights on a single platform.


DETAILS RESEARCH APPROACH
Methodology
  • Face to Face Interviews (Computer Aided Personal Interview)
  • Sample size determination using the Population Proportionate Approach
  • Stratified Random Sampling in each district
Geographical Coverage
  • Around 700 Districts spreading across 28 States and 8 UTs
  • 2.5 Lacs Sample per quarter | 1 Million Sample in a year
  • Spread across Urban & Rural. Coverage ensuring spread across demographic variables like, Gender, Age & NCCS

40+ Consumer Categories across FMCG, Durables, Auto, Insurance, Media, Telecom, BFSI and E-com

Dedicated foot soldiers, capturing voices from 700+ districts and an unmatched sample of 1 million respondents

Updated data available on a quarterly rolling sample through fully integrated data centers

Robust representation through stratified sampling using the population proportionate approach

WHAT THIS MEANS TO YOU?



An example of sample outputs related to brand retention & shift analysis:





LIST OF CATEGORIES COVERED IN CTI






ENGAGEMENT MODEL


SUBSCRIPTION BASED:


ADD-ON SOLUTION: Customized research to understand the impact of different marketing activities with the same respondents. (The add-on solution is independent of the syndicated CTI study. We can do customized study with the same or different respondents, as per the objectives of the study)


To know more write to us at: [email protected] +91 8657998618



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