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Consumer Preference Solutions

The platform provides consumer preference & consumption insights elicited from end-users, along with micro-marketing tools to help drive action plans. Extensions into other aspects of a brands marketing mix are provided on custom basis in keeping with a brands specific requirements.

Consumer Preference

Consumer Preference

An extract of consumers preference at a Top of Mind (TOM), Spontaneous level providing unbiased and unadulterated mindshare data. Consumer preference can be measured with Axis My India which provides deeper understanding of consumer choice while deciding to select a product, offer etc. It becomes imperative to understand Consumer preference to devise strategies and product launches. Axis My India has a strong and dedicated on-ground team having enormous experience in delivering factual details to clients with actionable insights.

Key benefits of association with Axis My India:
  • Top Of Mind / Spontaneous scores to understand Brand Preference
  • Market Sentiments
  • Derive market potential and product cycle
  • Identify markets on brand availability (report at district level)
  • Refine Communication Strategy
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