About Axis My India
Axis My India is a pioneering Consumer Data Intelligence organization transforming how India understands its people. With an unmatched on-ground presence and a proven record of delivering accurate, insight-driven research, we connect and resolve problems of all 30 crore Indian households across the nation to decode real consumer sentiment. Our mission is simple yet powerful — to empower India with reliable data, meaningful analysis, and technology-led solutions that help brands, policymakers, and institutions make decisions that truly impact lives. By blending human understanding with advanced intelligence, we are shaping a more informed, connected, and future-ready India.
Globally Recognized. Harvard Certified.
Axis My India’s journey has been recognized globally through a prestigious Harvard Business School case study, highlighting our breakthrough approach to consumer data intelligence. The study showcases how our rigorous methodologies, nationwide ground network, and technology-led systems have achieved industry-leading accuracy in election forecasting and large-scale research. It underscores our commitment to quality, innovation, and transparency — demonstrating how an Indian organization set new global benchmarks in understanding people, predicting behavior, and enabling data-driven decision-making.
Intelligence That Drives Decisions Across India
Axis My India delivers precise consumer insights, election intelligence, and social impact solutions powered by deep on-ground reach and advanced analytics.
Our Solution
This highlights key focus areas such as Election and Business Research—providing data-driven insights to inform decision making; Consumer Data Intelligence; and Digital Technology—leveraging technology to deliver innovative solutions. It also emphasizes Social Welfare Programs and the ‘A’ App initiative, which provides authentic information including localised job opportunities, government schemes, and healthcare services. Additionally, multilingual support caters to India’s diverse linguistic landscape. Axis My India has established enduring relationships with leading brands like Unilever, Mahindra & Mahindra, P&G, Bill & Melinda Gates Foundation, Piramal Finance, Disney Star, Tata Motors, and various Central & State Governments.
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Our Client, Our Impact
Axis My India’s insights helped us decode real consumer sentiment across diverse markets. Their accurate data and strong analytics significantly strengthened our brand strategy and decision-making process.
Amit Verma
Marketing Director, Fortune FMCG
Their unmatched ground network and research methodology delivered exceptional clarity. The precision and depth of insights greatly enhanced the quality and credibility of our election coverage.
Neha Bansal
Senior Editor, News24
The strong on-ground research and data-driven insights helped us measure social impact more effectively. Axis My India proved to be a truly reliable and strategic research partner.