One Study. Every Medium. Complete Media Intelligence.
India's largest syndicated media study which measures media consumption habits across 700+ districts with a yearly sample of 1Mn+ - TV, Print, OTT, Digital, Social Media, Apps, Radio, Cinema & OOH.
All Media Measurement Study (AMMS) is a India’s largest syndicated media study and measures media consumption behavior across all major traditional and new-age media touchpoints. Using a robust methodology that combines face-to-face and telephonic interviews across 700+ districts with a yearly sample of 1 million respondents, AMMS delivers highly reliable insights on media reach, time spent, and viewership across TV, Print, Radio, OTT, Digital, Cinema, and Outdoor media. Backed by rigorous data validation, advanced analytics, and Power BI–enabled dashboards, AMMS helps brands and marketers understand consumer media habits in depth, optimize media planning, and achieve higher ROI on marketing and media investments.
What We Do
Measuring and monitoring media consumption habits across all major media touchpoints to build a unified view of audience behavior.
How We Do It
A combination of face-to-face and telephonic interviews across 737 districts with an unmatched annual sample of 1 million respondents.
What This Means for You
Deep understanding of consumer media habits across traditional and new media, enabling smarter planning and higher ROI on media spends.
Key Metrics
Media Reach
Measures reach across different media by audience segments.
Time Spent
Tracks average daily time spent across each media platform.
TV Channel Viewership
Identifies preferred TV genres, channels, and peak viewing time.
Print Readership
Assesses newspaper and magazine readership by audience type.
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Radio Listenership
Measures radio reach and listening behavior across markets.
OTT Viewership
Analyzes OTT platform reach and content consumption patterns.
Digital Consumption
Tracks digital media usage across apps, websites, and platforms.
Cinema Consumption
Evaluates movie-going behavior by genre and language.
Outdoor Media Consumption
Measures exposure to outdoor and out-of-home media.