AXIS MY INDIA - CONNECTING INDIA TO BUILD INDIA.


Axis My India – Never Before Offerings


A leading Consumer Data Intelligence Company, offering research & marketing solutions at scale, reaching over 700+ districts. A vision to connect and resolve problems of all 250 million Indian households including the underprivileged and uninformed citizens. Strong belief in absolute transparency & authenticity of data. Now a part of Harvard Business School Curriculum


1 Consumer Trust Index
  • Measures current consumption & future purchase intent across 40+ categories with 1Mn+ sample spread across 726 districts.
  • Process & data validated by Ernst and Young.
  • 2 All Media Measurement Study
  • Cross Media consumption data representing 5000 cities/towns/villages with 250000 households across 726+ districts.
  • All Media measurement including TV, Print, Radio/OTT, social media, outdoor, wall paintings and much more.
  • 3 Availability at Retailer level
  • Continuous track, measuring brand visibility & display at a retailer level across 726 districts.
  • Captures Consumer Demand Vs Retailer push along with details on retailer level margins - Real time tracing & monitoring at an All-India level, including all villages.
  • 4 Product Sampling
  • Sampling to targeted audience with third party back checks.
  • Photograph & digital signature of consumers & survey on current consumption and feedback of sampling product.
  • 5 Two-way communication platform
  • India’s first problem-solving platform.
  • This application is focussed on engagement and solving various issues of an everyday Indian, including giving them employment opportunities, entertainment, news and other curated experiences.
  • Targeted advertising solutions on the platform basis demography, geography, consumption & interest segments.
  • 6 Consumer Complaint & Resolution Centre
  • To aid the resolution of grievances received, we have a state-of-the- art CRM system with multilingual listening & calling capability.
  • 7 Personalized Mass Media
  • Reach crores of Indian household with focused and targeted communication through utility bills (electricity, railway tickets, gas bills), Mirror Branding & Sampling with Railways.
  • 8 Ground Activation
  • Awareness building through mobile vans with video and product display. Real time monitoring & authenticity checks.
  • 9 Consumer Sentiment Tracker
  • A weekly report offering real-time insight into the consumer sentiments across the country on key parameters – Earnings, Expense, Consumption, Health, Media & Mobility.
  • 10 Brand Equity Measurement
  • M&A requires in depth analysis beyond financial parameters. Our Brand Equity study measures real valuation & demand of a brand/company across demography & geography.
  • 11 CSR Effectiveness Study
  • Identifying real social needs, providing simple implementable solutions, execution & monitoring of CSR activities.
  • To know more write to us at: [email protected] +91 8657998618