AXIS MY INDIA - CONNECTING INDIA TO BUILD INDIA.


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Client Testimonials

"We would like to extend our sincere thanks to you and the entire team at Axis My India for the excellent efforts in carrying out the study successfully over a period of six weeks."

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"We advertised on Electricity bills in Mah, MP and AP" a coupon which gave the consumer Rs. 100 off on a Tata Sky connection. 50,000 sales worth Rs. 22 crore were made from the coupon itself."

"Our Coupon system of Rs.20 off was a big success which added value to our direct sales "

Tried personalized media for the first time for sampling through Gas bills in Nasik. Thoroughly impressed with the Market understanding and operational support provided by the Axis team. Made this activity a success.

"The Electricity Bills are ideal for Mass awareness and response.UCO Bank branding and promotional activity for our Fixed Deposit & Home Loan had excellent response.We had taken the Electricity Bills of Maharashtra Electric Distribution Company Ltd."

""Conceptually, the MSEB electricity bill was a good medium for a brand like Gelusil because: It promised to multiply our reach through traditional media like television by 4x. Helps us to get into households where there was a need for antacids but low penetration of media."

"We have had a positive impact on our shares in 2 out of the 3 western states. These 2 states, Maharashtra & Madhya Pradesh, are the ones where we used innovative media like gas & electricity bills - a unique offering of AXIS Media."

"The medium was well appreciated and noticed by masses, especially retailers who keep the copy every month as record and as consumers who save it as an identification proof. As per our Brand Track of the Electricity bills, the branding of Idea received 35% recall in Maharashtra."