| 1 |
Consumer Trust Index |
Measures current consumption & future purchase intent across 40+ categories with 1Mn+ sample spread across 700+ districts.Process advisors Ernst and Young. |
| 2 |
Live Brand Trust Tracker |
Measures & reports real time health of a brand (Awareness, Consideration, Purchase Intent) like a stock exchange based on continuous primary research spread across audiences & markets |
| 3 |
All Media Measurement Study |
India’s largest syndicated media study which measures media consumption habits across 700+ districts with a yearly sample of 1Mn+ – TV, Print, OTT, Digital, Social Media, Apps, Radio, Cinema, OOH |
| 4 |
Content Preference Tracker |
Tracks current content preferences & future intent through a continuous viewership panel. Tracks content habits of viewers across TV, Cinema. |
| 5 |
Availability & Visibility at Retailer level |
Monitoring of brand visibility & display at a retailer level across 700+ districts. |
| 6 |
Sales Team Audit & Consultancy |
Monitors the sales team on key qualitative & quantitative KPIs real time which along with their goals & revenue targets can be a measure of the salesperson's overall performance. Metrics track progress toward goals, effort made both in terms of quantity & quality and give a daily effort report to management. |
| 7 |
Brand Equity Measurement |
M&A requires in depth analysis beyond financial parameters. Our Brand Equity study measures real valuation & demand of a brand/company across demography & geography |
| 8 |
Consumer Sentiment Tracker |
A monthly report offering real-time insight into the consumer sentiments across the country on key parameters –Consumption, Health, Media & Mobility. |
| 9 |
CSR Effectiveness Study |
Identifying real social needs, providing simple implementable solutions, execution & monitoring of CSR activities. |
| 10 |
Employee Satisfaction Survey |
An employee feedback tool that allows employers to find out about the employee experience, satisfaction & needs. Can also be deployed for Channel Partners, Clients |
| 11 |
Customized Market Research |
Customized market research basis brand requirements – Usage & Attitude, Product testing, Opportunity Assessment, Brand Health |
| 12 |
Business Consultancy Services |
Strategic Go-to-Market consultancy based on real time research data |
| 13 |
Product Sampling |
Trials to targeted audience with third party back checks.Photograph & digital signature of consumers & survey on current consumption and feedback on sampled product. A unique Awareness + Sampling +Research trial process |
| 14 |
‘a’ People Empowerment Platform |
India’s first people empowerment platform built in partnership with Google to provide people with access to authentic information & probable solutions to meet everyday needs |
