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Indian Railways, manages the fourth-largest railway network in the world by size, with a route length of 68,155 km
Indian Railways runs 13,523 passenger trains daily, on both long-distance and suburban routes, covering 7,321 stations across India
Axis My India, a leading Media & Market Research solutions provider, have identified this opportunity to utilize the potential of such an important medium and got an exclusive right from Central & Northern Railways to advertise on the mirrors inside the railway coaches
Northern Railways (NR) is the largest zone in terms of route KMs and comprises of 5 divisions - Ambala, Delhi, Ferozpur, Lucknow and Moradabad.
Central Railways (CR) manages Mumbai, Bhusaval, Pune, Solapur and Nagpur divisions
Northern Railway (69 trains) & Central Railway (31 trains) runs several long-distance trains across its different divisions. In each of those trains, there are about 15 mirrors in each coach (9 inside compartments, 4 inside toilets and 2 in wash basins). Taking an average of 15 coaches per train
In total there are 225 mirrors in each Train
Advertisements will be displayed on the placement holder, mounted on each & every Mirror
Price - Avg. 1,20,000 /train/rack/month
An Uncluttered Ambience: We deliver a clutter‐free ambience. There are no multiple ads or headlines or visuals shrieking for attention
Mass Reach and Visibility of your Ad: Being the most important and popular mode of transportation in India, the reach and visibility of your ad is absolute and definite
Advantage of Captive Audience: Being long distance trains, it is an excellent opportunity to leave an impression in the minds of these captive audience through your advertisement
Frequency of Exposure: People spend a significant duration of time inside the train either sitting on their berths or using washrooms and wash basins. Therefore, the frequency of exposure of your ad is manifold
Customer Segmentation: Branding on Railway mirrors, which can be customized as per audience segment, locations, different Ad messaging based on audiences for 1AC, 2AC, 3AC and Sleeper Coaches
The DNA of credibility: Indian Railway is a governmental entity under the Ministry of Railways. Hence there is no scope of inflation or distortion of reach figures
|No.of Passenger per Train||67200|
|No.of Northern & Central Railway Trains||100|
|Per Month Reach||6720000|
|Cost per Train||120000|
|Cost of Overall Trains||12000000|
|Cost per Contact Rs||1.79|
|Cost per Impression Rs||0.45|
Total no of seats per train is around – 1120 seats
- Sleeper seats – 10 nos.of coaches per train x 72 seats per coach = 720 seats per train
- 3rd AC seats - 4 nos.of coaches per train x 72 seats per coach = 288 seats per train
- 2nd AC seats – 2 nos.of coaches per train x 48 seats per coach = 96 seats per train
- 1st AC seats – 1 nos.of coach per train x 16 seats per coach = 16 seats per train
If we consider the people boarding from the other stations throughout the route and other waitlisted, RAC as well as local passengers, the total no of passengers exposed to the Ad in each train/rack would be more than double and hence the total exposure in a month would be around 1120 x 2 x 30 = 67,200 passengers
Axis offers advertising space on Air India Boarding Pass, our National Air carrier that enables you to reach an evolved audience efficiently.