A leading Consumer Data Intelligence Company, offering research & marketing solutions at scale, reaching over 700+ districts. A vision to connect and resolve problems of all 250 million Indian households including the underprivileged and uninformed citizens. Strong belief in absolute transparency & authenticity of data. Now a part of Harvard Business School Curriculum
| 1 |
Consumer Trust Index |
Measures current consumption & future purchase intent across 40+ categories with 1Mn+ sample spread across 726 districts.Process & data validated by Ernst and Young. |
| 2 |
All Media Measurement Study |
Cross Media consumption data representing 5000 cities/towns/villages with 250000 households across 726+ districts.All Media measurement including TV, Print, Radio/OTT, social media, outdoor, wall paintings and much more. |
| 3 |
Availability at Retailer level |
Continuous track, measuring brand visibility & display at a retailer level across 726 districts.Captures Consumer Demand Vs Retailer push along with details on retailer level margins - Real time tracing & monitoring at an All-India level, including all villages. |
| 4 |
Product Sampling |
Sampling to targeted audience with third party back checks.Photograph & digital signature of consumers & survey on current consumption and feedback of sampling product. |
| 5 |
Two-way communication platform |
India’s first problem-solving platform.This application is focussed on engagement and solving various issues of an everyday Indian, including giving them employment opportunities, entertainment, news and other curated experiences.Targeted advertising solutions on the platform basis demography, geography, consumption & interest segments. |
| 6 |
Consumer Complaint & Resolution Centre |
To aid the resolution of grievances received, we have a state-of-the- art CRM system with multilingual listening & calling capability. |
| 7 |
Personalized Mass Media |
Reach crores of Indian household with focused and targeted communication through utility bills (electricity, railway tickets, gas bills), Mirror Branding & Sampling with Railways. |
| 8 |
Ground Activation |
Awareness building through mobile vans with video and product display. Real time monitoring & authenticity checks. |
| 9 |
Consumer Sentiment Tracker |
A weekly report offering real-time insight into the consumer sentiments across the country on key parameters – Earnings, Expense, Consumption, Health, Media & Mobility. |
| 10 |
Brand Equity Measurement |
M&A requires in depth analysis beyond financial parameters. Our Brand Equity study measures real valuation & demand of a brand/company across demography & geography. |
| 11 |
CSR Effectiveness Study |
Identifying real social needs, providing simple implementable solutions, execution & monitoring of CSR activities. |
