Axis My India – Never Before Offerings

A leading Consumer Data Intelligence Company, offering research & marketing solutions at scale, reaching over 700+ districts. A vision to connect and resolve problems of all 250 million Indian households including the underprivileged and uninformed citizens. Strong belief in absolute transparency & authenticity of data. Now a part of Harvard Business School Curriculum

1 Consumer Trust Index
  • Measures current consumption & future purchase intent across 40+ categories with 1Mn+ sample spread across 726 districts.
  • Process & data validated by Ernst and Young.
  • 2 All Media Measurement Study
  • India’s largest syndicated media study which measures media consumption habits across 700+ districts with a yearly sample of 1Mn+ – TV, Print, OTT, Digital, Social Media, Apps, Radio, Cinema, OOH
  • 3 Availability & Visibility at Retailer level
  • Monitoring of brand visibility & display at a retailer level across 700+ districts.
  • 4 Product Sampling
  • Trials to targeted audience with third party back checks.
  • Photograph & digital signature of consumers & survey on current consumption and feedback on sampled product. A unique Awareness+Sampling+Research trial process
  • 5 Two-way communication & facilitation platform
  • India’s first people empowerment platform with focus on listening, sharing relevant information and assisting solution to the various problems of an everyday Indian by connecting to relevant authorities. content experiences - news, entertainment to platform users.
  • Targeted advertising solutions on the platform basis demography, geography, consumption & interest segments.
  • 6 Consumer Complaint & Resolution Centre
  • To aid the resolution of grievances received, we have a state-of-the- art CRM system with multilingual listening & calling capability.
  • 7 Personalized Mass Media
  • Reach crores of Indian household with focused and targeted communication through utility bills (electricity, railway tickets, gas bills), Mirror Branding & Sampling with Railways.
  • 8 Ground Activation
  • Awareness building through mobile vans with video and product display. Real time monitoring & authenticity checks.
  • 9 Consumer Sentiment Tracker
  • A weekly report offering real-time insight into the consumer sentiments across the country on key parameters – Earnings, Expense, Consumption, Health, Media & Mobility.
  • 10 Brand Equity Measurement
  • M&A requires in depth analysis beyond financial parameters. Our Brand Equity study measures real valuation & demand of a brand/company across demography & geography
  • 11 CSR Effectiveness Study
  • Identifying real social needs, providing simple implementable solutions, execution & monitoring of CSR activities.
  • 12 Live Brand Trust Tracker
  • Measures & reports real time health of a brand (Awareness, Consideration, Purchase Intent) like a stock exchange based on continuous primary research spread across audiences & markets
  • 13 Consumer Content Preference Study
  • Tracks current content preferences & future intent through a continuous viewership panel. Tracks content habits of viewers across TV, Cinema
  • 14 Sales Team Audit & Consultancy
  • Monitors the sales team on key qualitative & quantitative KPIs real time which along with their goals & revenue targets can be a measure of the salesperson's overall performance. This metrics will track progress toward goals, effort made both in terms of quantity & quality and give a daily effort report to management.
  • 15 Employee Satisfaction Survey
  • An employee feedback tool that allows employers to find out about the employee experience, satisfaction & needs. Can also be deployed for Channel Partners, Clients
  • 16 Customised Market Research
  • Customised market research basis brand requirements – Usage & Attitude, Product testing, Opportunity Assessment, Brand Health
  • To know more write to us at: +91 8657998618