A leading Consumer Data Intelligence Company, offering research & marketing solutions at scale, reaching over 700+ districts. A vision to connect and resolve problems of all 250 million Indian households including the underprivileged and uninformed citizens. Strong belief in absolute transparency & authenticity of data. Now a part of Harvard Business School Curriculum
| 1 |
Consumer Trust Index |
Measures current consumption & future purchase intent across 40+ categories with 1Mn+ sample spread across 726 districts.Process & data validated by Ernst and Young. |
| 2 |
All Media Measurement Study |
India’s largest syndicated media study which measures media consumption habits across 700+ districts with a yearly sample of 1Mn+ – TV, Print, OTT, Digital, Social Media, Apps, Radio, Cinema, OOH |
| 3 |
Availability & Visibility at Retailer level |
Monitoring of brand visibility & display at a retailer level across 700+ districts. |
| 4 |
Product Sampling |
Trials to targeted audience with third party back checks.Photograph & digital signature of consumers & survey on current consumption and feedback on sampled product. A unique Awareness+Sampling+Research trial process |
| 5 |
Two-way communication & facilitation platform |
India’s first people empowerment platform with focus on listening, sharing relevant information and assisting solution to the various problems of an everyday Indian by connecting to relevant authorities. content experiences - news, entertainment to platform users.Targeted advertising solutions on the platform basis demography, geography, consumption & interest segments. |
| 6 |
Consumer Complaint & Resolution Centre |
To aid the resolution of grievances received, we have a state-of-the- art CRM system with multilingual listening & calling capability. |
| 7 |
Personalized Mass Media |
Reach crores of Indian household with focused and targeted communication through utility bills (electricity, railway tickets, gas bills), Mirror Branding & Sampling with Railways. |
| 8 |
Ground Activation |
Awareness building through mobile vans with video and product display. Real time monitoring & authenticity checks. |
| 9 |
Consumer Sentiment Tracker |
A weekly report offering real-time insight into the consumer sentiments across the country on key parameters – Earnings, Expense, Consumption, Health, Media & Mobility. |
| 10 |
Brand Equity Measurement |
M&A requires in depth analysis beyond financial parameters. Our Brand Equity study measures real valuation & demand of a brand/company across demography & geography |
| 11 |
CSR Effectiveness Study |
Identifying real social needs, providing simple implementable solutions, execution & monitoring of CSR activities. |
| 12 |
Live Brand Trust Tracker |
Measures & reports real time health of a brand (Awareness, Consideration, Purchase Intent) like a stock exchange based on continuous primary research spread across audiences & markets |
| 13 |
Consumer Content Preference Study |
Tracks current content preferences & future intent through a continuous viewership panel. Tracks content habits of viewers across TV, Cinema |
| 14 |
Sales Team Audit & Consultancy |
Monitors the sales team on key qualitative & quantitative KPIs real time which along with their goals & revenue targets can be a measure of the salesperson's overall performance. This metrics will track progress toward goals, effort made both in terms of quantity & quality and give a daily effort report to management. |
| 15 |
Employee Satisfaction Survey |
An employee feedback tool that allows employers to find out about the employee experience, satisfaction & needs. Can also be deployed for Channel Partners, Clients |
| 16 |
Customised Market Research |
Customised market research basis brand requirements – Usage & Attitude, Product testing, Opportunity Assessment, Brand Health |
