A leading Consumer Data Intelligence Company, offering research & marketing solutions at scale, reaching over 700+ districts. A vision to connect and resolve problems of all 250 million Indian households including the underprivileged and uninformed citizens. Strong belief in absolute transparency & authenticity of data. Now a part of Harvard Business School Curriculum
|Consumer Trust Index
|Measures current consumption & future purchase intent across 40+ categories with 1Mn+ sample spread across 700+ districts.Process advisors Ernst and Young.
|Live Brand Trust Tracker
|Measures & reports real time health of a brand (Awareness, Consideration, Purchase Intent) like a stock exchange based on continuous primary research spread across audiences & markets
|All Media Measurement Study
|India’s largest syndicated media study which measures media consumption habits across 700+ districts with a yearly sample of 1Mn+ – TV, Print, OTT, Digital, Social Media, Apps, Radio, Cinema, OOH
|Content Preference Tracker
|Tracks current content preferences & future intent through a continuous viewership panel. Tracks content habits of viewers across TV, Cinema.
|Availability & Visibility at Retailer level
|Monitoring of brand visibility & display at a retailer level across 700+ districts.
|Sales Team Audit & Consultancy
|Monitors the sales team on key qualitative & quantitative KPIs real time which along with their goals & revenue targets can be a measure of the salesperson's overall performance. Metrics track progress toward goals, effort made both in terms of quantity & quality and give a daily effort report to management.
|Brand Equity Measurement
|M&A requires in depth analysis beyond financial parameters. Our Brand Equity study measures real valuation & demand of a brand/company across demography & geography
|Consumer Sentiment Tracker
|A monthly report offering real-time insight into the consumer sentiments across the country on key parameters –Consumption, Health, Media & Mobility.
|CSR Effectiveness Study
|Identifying real social needs, providing simple implementable solutions, execution & monitoring of CSR activities.
|Employee Satisfaction Survey
|An employee feedback tool that allows employers to find out about the employee experience, satisfaction & needs. Can also be deployed for Channel Partners, Clients
|Customized Market Research
|Customized market research basis brand requirements – Usage & Attitude, Product testing, Opportunity Assessment, Brand Health
|Business Consultancy Services
|Strategic Go-to-Market consultancy based on real time research data
|Trials to targeted audience with third party back checks.Photograph & digital signature of consumers & survey on current consumption and feedback on sampled product. A unique Awareness + Sampling +Research trial process
|‘a’ People Empowerment Platform
|India’s first people empowerment platform built in partnership with Google to provide people with access to authentic information & probable solutions to meet everyday needs