Measuring consumption behavior is at the heart of CTI: it measures product consumption behaviour across 40+ categories & by varied audience segments. It’s deep insights on purchase, usage, loyalty shift & media will help deliver effective marketing decisions.
METRICS TO BE DELIVERED | SOME KEY QUESTIONS ANSWERED |
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Market Share Score | What is the Market Share of my Brand at a district level? |
Brand Retention Score | Are my current users loyal to me and would purchase my brand next time as well? |
Brand Shift Score By Demographic & Geographic Segments | If my brand users are not going to purchase me next time, then who are they planning to switch to? Which segments loss is highest? |
Net Gain / Loss | Is my brand going to gain some users or lose in the coming months? |
Consumption Behaviour Pattern | Consumer behavior across same and other competing & complementary brands and categories |
Media Habits By Product Consumption | What are the media habits of my customers? |
A model so unique, it integrates every facet of field work, data collection and analysis in-house, presenting India's Real Insights on a single platform.
DETAILS | RESEARCH APPROACH |
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Methodology |
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Geographical Coverage |
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Knowing what your market & mind share is only part of the data. CTI provides marketers deeper insights so that you know which marketing levers to pull. A wider range of information: What is my brand preference by age, gender & geography? Am I losing share to Brand B especially in the 26-35 years age category? Am I going to lose my MS in State A and District C in the coming months? Do my consumers still read newspapers or are they spending their maximum time on Facebook?
Current usage share for Brand A is 25%, while it is likely to be 28% in the coming times. However, among these 25% people who are currently using Brand A, only 70% seem to be loyal to the brand and would purchase it next time, while remaining 30% would purchase some other brand.
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ADD-ON SOLUTION: Customized research to understand the impact of different marketing activities with the same respondents. (The add-on solution is independent of the syndicated CTI study. We can do customized study with the same or different respondents, as per the objectives of the study)
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