Pradeep Gupta, Director & CMD

A first-generation entrepreneur and founder in a career that extends across media industry and market research. A Harvard educated learning enthusiast; consistently been associated with sector leading organisations prior to setting up Axis. The experience of amalgamating India’s regionally diverse, communally differentiated, socially stratified and culturally discreet norms is evidenced by the consecutive success stories of Axis My India.

Well-versed in the art of decoding probability and odds with a spot-on accuracy. Successively predicted electoral victories and defeats with unerring precision. The fundamentals of psephology stems from the understanding of electoral landscape of India. With a strong desire to bring credible voice which was truly representative of India, the multifaceted & versatile media enterprise saw an extension into mainstream research through Exit Polls, part of the flagship Axis My India.

Journey so far..

  Armed with dual qualifications, Graduate, Dip. in Printing Technology and MBA started the career with India Today Group.

  Started printing and media organisation having reach over 160 million households through mediums related to utility bills

  Established a two-way communication platform for Government and Corporates which aids them to understand the target audience better. Also establish a feedback mechanism through research, tailor-made for a specific objective.

  Been successfully predicting election results since 2013 with accurate seat by seat predictions including the just concluded 2019 General Elections.


  Mukesh Kabra        Ashish Gupta