Primary Responsibilities
Develop & champion the brands ATL footprint, BTL and Digital Marketing Supports marketing communications and helps clearly communicate the organizations ability to launch innovative data solutions Experience into Brand building, Understanding VoC, ATL mediums, Integrated marketing, affiliate marketing, social and digital metrics and analytics, PPC/CPM campaigns, SEO and Google Analytics will be essential Develop & champion the brands ATL acquisition roadmap Communicate this roadmap to agency partners/vendors and identify each agency's role in delivering against it Effectively partner with marketing, sales, operations and other channel teams to ensure that solutions are integrated across all customer and prospect touch points Drive processes to identify best practices and optimize the customer experience based on data from site visitors/respondents Contribute to the development of the overall Brand and Communications strategy Ensure all ATL Communications is in line with established brand guidelines (e.g. look and feel, tone of voice, etc.) Responsible for the evaluation of all relevant Communications activity Conduct post campaign analysis to establish conversions, best practice messaging, execution & results Implement Brand strategies for augmenting retail and institutional business, identifying and penetrating new market segments Designing & implementing activation plans for augmenting business volumes by enhancing brand visibility & recall at RWA's and Malls Driving sales initiatives to achieve business goals, where necessary Developing an activation calendar for products and services; maintaining the budgets & costs to the project Support sales teams in business development and conversions & opportunities to secure profitable business volumes Ensure service delivery to the customers as per internal quality and service standards Be a pivotal resource in driving research objectives, both subscription led and customizedFunctional Skill Sets & Competencies
B2C brand in the product or service domain Strong competence in ATL advertising marketing as well as deep knowledge of ATL advertising suppliers, BTL and Digital Marketing Coordinating the supply chain (i.e.: execution of creative, media, PR, events & BTL programs for existing clients and pitch new clients) Dynamic and professional approach with extensive operational experience Ability to build a team Behavioural Skill Sets & Competencies
Ability to think and manage strategically as a key member of a small and dynamic team Ability to select, organize and coordinate suppliers Energetic, versatile and a creative problem-solver Talented, Flexible individual with ability to multitask & to exercise initiative Work effectively under pressure, paying strong attention to detail Effective communications, presentation, interpersonal supervisory customer relations skills Exercise total confidentiality, discretion and integrity regarding information acquired through the Company 